Domain Industry Veterans Matt Serlin and Elisa Cooper Join Brandsight

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Press Release

Domain Industry Veterans Matt Serlin and Elisa Cooper Join Brandsight

With Management Team of Industry Experts, New Corporate Domain Name Registrar Seeks to Set New Standard of Service Leveraging Next-Generation Technology

Aug 30, 2017

Saratoga Springs, NY – August 30th, 2017



, a provider of next-generation corporate domain management solutions, announced today it has hired Matt Serlin to lead Client Services and Domain Operations, and Elisa Cooper to lead Marketing and Policy.

Matt Serlin

Matt will be responsible for all domain operations, including client services and domain name provisioning. He has 15 years of direct domain name experience, most recently with MarkMonitor where he was instrumental in building the industry’s first dedicated client services team, which has become the de facto standard for all corporate registrars.

Over the years, Matt Serlin has been a pioneer in the domain industry, implementing the first instance of registry locking with Verisign, deploying two-factor authentication as a requirement for domain administrators, and acting as an outspoken advocate for brand owner rights. He has consulted with many of the world’s largest and most prominent domain portfolio owners to implement best practices, right-size holdings, and secure new assets in advance of product launches. As a former Chair of the ICANN Registrar’s Constituency, he assisted in drafting the 2013 Registrar Accreditation Agreement which provides rights owners with additional avenues for recourse in cases of domain name abuse.

Elisa Cooper

With 20 years of marketing experience, Elisa Cooper will lead Brandsight’s marketing strategy and execution. Most recently, she led marketing for Lecorpio, a leading provider of IP management solutions which recently merged with Anaqua. Prior to Lecorpio, she served in various marketing and product management roles at MarkMonitor for over a dozen years, where she was instrumental in designing the company’s domain management portal, leading their new gTLD program, and creating their customer education and advocacy programs. As the former Chair of the ICANN Business Constituency, she has a deep understanding of the entire domain name ecosystem.

Phil Lodico, Brandsight CEO stated, “The domain name industry is like no other in that true subject matter expertise is a requirement for success. With Matt and Elisa helping to lead the charge, I am confident that Brandsight will build solutions that will transform and modernize the way companies manage their domain name portfolios.”

Matt Serlin added, “I’m incredibly excited to team up with Elisa and Phil to establish Brandsight as the next great corporate domain management company. Our vast experience and expertise combined with the next-generation technology we are building will be unmatched in the market. Those who manage domain names for companies have been starved for a technology-forward solution and we look forward to providing exactly that to them.”

About Brandsight

Leveraging today’s technology to deliver secure, intuitive and powerful domain management solutions, Brandsight is a completely reimagined corporate domain name registrar. Led by true industry experts who understand the complexities of managing corporate domain name portfolios, Brandsight is exclusively focused on corporate domain name management, and is developing a suite of solutions designed to revolutionize the way corporate domain name portfolios are managed.

For more information about Brandsight, visit


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